Beyond Basic is a cafe located beside St Kilda beach in Port Melbourne. The cafe has an incredibly beautiful view of the sea. They are specialised in filter coffee. Everyone loves their coffee and brunch menu.

The owner is the fan of Tiffany blue. They had purchased a range of tiffany blue coffee cups before they were starting their business. They want the Tiffany blue coffee cup to be in their logo and require Tiffany blue to be one of their branding colours. We match fusion orange and coffee black with Tiffany blue to create a romantic, dramatic and eye catching look.

The Interior design is more of contemporary style and a little bit touch of retro style by adding small accessories. Space is full of coffee black and sunshine; highlighted with two bright brand colour, Tiffany blues and fusion orange. For their customers to feel the sun and beach, the cafe’s seating area mostly relies on natural lighting, and bar area is a combination of natural light and few down lights.

The logo is inspired by a Tiffany blue coffee cup on their fusion orange table and creates a warm tone shade in a sunshine filled beautiful morning. The logo illustrates an abstract Tiffany blue coffee cup, and it’s shade on an orange table.

The collateral design of Beyond Basic is playful. The brand pattern is a set of drawings of the objects in the cafe. Logo Wordmark is abstract and no modular concept for each letter.

Service provided:

Logo design
Brand visual identity design and development
Brand pattern design
Brand collateral design
Print production
Shop interior design & Shop interior decoration

Click here to visit our interior work for Beyond Basic