Artitude Studio is a studio provide following services, oil painting class, equestrian class, baking class, flower arrangement class; gathering their clients and hosting events like afternoon tea and other family activities.

The two co-founders of Artitude Studio are housewives and enjoying their family life with their kids. Their daily life is filled with happiness because their life is not just housework, husband and kids. They lighting up their day with beautiful and fun things, such as draw some paintings inspired by their life and hang them at home; arrange flower beautifully and put them in every corner of their house; baking cute cakes for families and friends; inviting girls friends over for tea and sweets, spending a chillax afternoon; and sometimes go equestrian class with their kids.

Their target clients are those middle-class housewives living in Melbourne who has a mindset of “ life can be more beautiful when we are blending artistry in.” To present their brand to those target clients, following solution is provided. Script style wordmark logo gives the brand a touch of art spirit, and watercolour and brush style hand-drawing pattern brings in an artistry look. The primary colour scheme of the brand is skin beige and earth brown; these two tones give the brand a feeling of natural and harmony. The secondary colour scheme is baby leaf green, flower bud pink and tiny streamlet blue; the forest fresh pale colours present a soft, feminism, gentle and approachable feeling of the brand.

The interior scheme is mainly white, grey and wood, to keep the branding colour tone consistent and maintain the space atmosphere simple. Little changes in straight lines and furniture shape blending gives the space more volume. It is a studio of calm and chilling. When their clients walk into this space, feel a breeze from the nature and a getaway from busy urban living.

Service provided:

Brand color design
Copywriting - slogan
Flyer design